Darktrace’s brand image is an aspirational one, which conveys the market leadership position and valuation that we have achieved in the last 5 years. Darktrace is to the cyber security world what Porsche and Mercedes are in the car world: a synonym of power, elegance, engineering and mathematical excellence, rigor and precision. 

 

In our advertisements and our marketing materials we use visual analogies with the natural world: including images of DNA and Lions, representing the battle for survival in the natural world, which is mirrored in the cyber world. 

B R I E F:
 

- Was given 3 stock images of 2 cubs, couched jaguar and cobra.
- Put together a new full-page ad for Darktrace. The ad will be featured print publications and will serve as the key visual from which digital adaptations will be based.

- The main copy for this ad will be ‘Prepared to Defend at any moment’ showing a crouching Jaguar ready to defend her cubs from the attacking cobra.

​

This is a continuation of Darktrace's ongoing ad campaign and as such should include the following elements:

• The use of binary in the cobra; possibly a transition effect of the cobra from binary (1’s and 0’s) to ‘real’ – see sketch attached.

• The Darktrace logo

• Text overlay with the copy

• Image of cobra, crouched jaguar, cubs

 

The ad needs to convey a professional and elegant image and this assignment needs to show a range of your skills, being exciting and visually compelling.

Disclaimer:

Darktrace's Logo used in these images is the property of Darktrace, with company's approval only for this brief. 
These images have not been officially published.